Greetings to my readers.
Thank you for following me along on my floral journey as I traveled far and wide to bring you the sights and sounds of the floral industry at work.
These last few years have been a roller coaster ride. From the sky is falling in 2019 to we don’t have enough production in 2021 and 2022.
We saw more grower consolidation as bouquet companies bought up many flower farms in order to maintain their production.
The biggest event of the year for me was the introduction of “That Flower Feeling” marketing marvel campaign from Calflowers. This brief but very effective program has opened the eyes of many in the industry as a template for what can be done with some funds and creativity.
A good friend and fellow floral journalist Bruce Wright passed away. RIP.
Central Florida gets hit with not one but two hurricanes. Both East and West coast waterfronts got trashed.
Colombia Elects a new President which has made Colombian growers very nervous based on the Presidents proposed policies.
Ecuador endured several weeks of disruptions from indigenous groups looking for relief from government actions.
All of the floral expo’s that did not happen for two years once again were open for business. Flowersandcents.com traveled to Miami, Orlando, Quito, and Amsterdam to bring you the best floral coverage anywhere.
Due to many logistics challenges, sea freight for transporting flower got a boost as high Airfreight rates and lack of space pushed some growers to use this method.
Albertsons and Safeway agree to merge.
Thank you for being a part of Flowersandcents.com and we wish everyone a very happy and profitable 2023. More interviews to come in 2023.
Williee Armellini
Editor: Flowersandcents.com
williee@flowersancents.com
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