Esmeralda Farms agrees to purchase Tecnoviv breeding Add New Topic
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- February 28, 2022 at 12:01 pm #23352WillieeArmelliniKeymaster
A division of:Quito, Ecuador | February 24th, 2022
Dear Valued Customers, Suppliers, and Partners,
Esmeralda Farms and Tecnoviv have entered into a definitive agreement pursuant to which
Esmeralda will acquire the variety portfolio and all the operations of Tecnoviv’s Genviv breeding
business unit in Ecuador and the United States.
Genviv is a leader in innovation in the floricultural breeding sector, having introduced some of
the most recognizable rose and summer flower varieties in the market since its inception as
Esmeralda Breeding & Biotechnology in 1999.
With this acquisition, Esmeralda Farms and its parent, Sunshine Bouquet Company, gain
Genviv’s rich pool of genetics and proven R&D capabilities. It is our goal to leverage these
assets to even better serve the global cut flower market by continuing Genviv’s legacy of
Since Sunshine Bouquet’s acquisition of the Esmeralda Group in June of 2020, we have fully
experienced the assumed synergies and built upon our respective strengths; the combined
entity has truly been greater than the sum of the individual parts. This new breeding division
will serve as another means to the end of serving our customers with superior, expectationaltering
products and service. As we said almost two years ago, we pledge our continued
commitment to enabling your success and delivering the best quality flowers in the market.
Thank you again for your continued support and trust.
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