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    Your New Year will be happier if you charge enough and not so happy if you don’t.

    The freight rates and service are going to surprise many people in the floral distribution chain and those surprises are going to roll down hill to the retailers and ultimately to the consumer, so you need to get your price right.

    If you are buying from trusted vendors, you can assume they have done the math and are taking the risk. If you are buying direct from the growers know all your cost.

    A quote from The Flower Wizard

    “Rising costs, logistics, labor shortages, and the continued uncertainty of the pandemic will have a tremendous influence on Valentines. Production and the normal weather issues in January and February could rear their ugly heads as well.”

    Read more;

    There will be flowers as, so far, weather in South America is favorable getting them from the farm to your shop could be challenging

    Good luck to all.

    Williee Armellini

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