Speaking to wholesalers and importers, it appears that the weather is not an issue, but a Saturday holiday is never as good as a weekday. Overall, preorders appear flat compared to last year. Lots of challenges, but Valentines will happen.
My best advice is to try not to lose customers.
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Bouqs is seeking investors via Facebook and other online channels. They claim $640 million in sales and are appealing to the public to invest. I found that business approach quite interesting and wonder how it will work out. I really do not know so much about Bouqs. I will try to get an interview with them and share what I learn.
Found this on their website.
It started with a phone call: John Tabis shared his frustrating experience ordering flowers with his college friend, JP Montufar, a 3rd-generation farmer. They noted how all the love that goes into flowers gets lost somewhere in the middle. They asked, what if we made shopping for flowers easier? What if we sourced directly from the freshest flowers possible? What if we infused the experience of giving flowers with the love that goes into cultivating them? So they set out to do just that.
Shortly after launching The Bouqs Co., they brought their new company to Shark Tank, and despite leaving without an offer, Bouqs blossomed. Today, they’re the #4 business on Shark Tank’s top 15 list by lifetime sales—Mark Cuban called it “the [deal] I regret not doing.”
The Bouqs makes shopping for flowers better for everyone: for shoppers, for farmers, even for the flowers.
Williee Armellini
Editor; Flowersandcents.com
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