What do supermarket floral buyers actually look for—and where does the supply chain get it wrong?
In this upcoming episode of The Bloom Show, host Sahid Nahim will bring together a panel of experienced retail leaders: Star Saude of The Save Mart Companies, Kevin Prill of The Giant Company, and Joe Don Zetzsche of Rocking Bar Z and former VP of BLOOMS at H-E-B. Together, they will share what truly drives floral buying decisions in grocery retail—from pricing and consistency to shelf life, assortment, and in-store performance.
This conversation will explore how growers, wholesalers, and breeders can better align with supermarket programs, avoid common misunderstandings, and build stronger partnerships.
The panel will also address how consumer behavior is evolving, what makes a floral program successful at store level, and what suppliers should be doing now to stay competitive in supermarket floral over the next few years.
This episode is designed for professionals across the floral supply chain looking to better understand retail expectations and how to succeed in grocery floral programs.
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